Feminine Design

I think many people view feminine design as anything to do with curls, floral patterns, or delicate subjects. I feel like feminine design is so much more than that. I think female designers or what people perceive as female design is characterized by primarily female figures, warm colors, rounded treatment of text and images, delicate subjects, detail and value. In the example images above you can clearly see the differences in male and female design. Male design is cold, simple, minimal color, angular lines, two dimensional. The characteristics for each gender that is seen in design is derived directly from our society. Women are supposed to be warm, delicate, organic figures, while men are supposed to be strong, stable, and plain. In relation to Margaret MacDonald, she clearly falls into the category of feminine design because of her flamboyant figures, warm colors, rounded figures, even the way she painted seemed delicate.


2 responses to this post.

  1. Posted by gotgestalt on 15 November, 2011 at 10:39 pm

    Does ‘feminine’ design then imply certain characteristics about a company or organization? What are you thoughts on whether particular businesses would have a negative associative relationship if they employed ‘feminine’ design. Additionally, can a company be seen as strong and stable if they employ ‘feminine’ design or is this consistently represented with ‘masculine’ design?


  2. Posted by shelbysee on 15 November, 2011 at 11:33 pm

    I think certain companies, obviously ones interested in targeting women, would benefit from using feminine design. If Home Depot used feminine design we wouldn’t think of it as the manly hand man store; we may think of it more as a craft store. I think feminine design can be strong in different ways than masculine. Feminine design may have more movement, integrated colors, and flowing text whereas masculine design could be stronger in negative space, and balance.


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