Typography Evaluation #3

I really like this book cover DIY: Album Art, because I love do-it-yourself projects. First of all every element, from the twig reference to the type itself, is hand made. If you read the short bio of the work, you’ll see that the type itself is hand drawn or scanned in from other works. The designer made the cover for a do-it-yourself art book! That’s incredible. The headline type looks similar to Haettenschweiler, a type that is a san serif, and all caps. This type catches the readers eye because we associate caps with importance. I couldn’t find a font that really looked like the subtitle type. It’s a san serifs, with a swash on the “g,” and it seems condensed. The typical condensed font is used to say something softer, and quieter. The leading between these two lines is nice and open. But the relationship between the header and sub text isn’t successful because the color inverts the hierarchy that usually fits here. You should see the title first and the sub text second. On the gray back ground I see black first and white second. Finally the credits type is something like courier, a small serif. It feels like it’s been typed on a type writer and cut out of the paper, which further connects to the hand-made essence of the composition. The leading between the two bits of information is really nice because it’s a little tighter. The color choices here, I think, are successful because the white “paper” outlines the black lettering, which allows the small text to not get washed out in the gray background. Even though the text does have the special treatment with the “paper” effect, it doesn’t draw attention away from the title or the sub text. Each type is highly legible and readable. The book is basically a how-to guide, so it’s important that the instructions are very readable and understood by everyone, which is carried over to the cover of the book. Because, as we all know, everyone judges a book by it’s cover. An element that is really important to this text is the baseline shifts that happen. It seems like each letter has a different treatment, which emphasizes the hand-made theme. I’m really not sure what the twig or branch object has to do with the book, but it’s an interesting element and it works well to balance the text. Without the twig, the text would look like it was about to fall over. Over all the type definitely shows the audience what the book is about, hand-made craftsmanship.


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