Type Evaluation #2

In this typography book for children, Alphabeasties, they learn all about type! The description is this: “Blocky or small, thick or tall. Roundish, slopey, fancy or dopey. Letters look different in all different places. That’s because they have different typefaces. Alphabeasties are here to show kids (and grown-ups!) that typography is fun. Type has a personality and can express more than just the word it spells. And although a Clarendon g looks completely different from a Futura g, they both make the same g sound.” I really love this particular spread because it shows how the artist is using type as a way to create shapes that children will recognize. On each page there are countless typefaces, on this page I believe there are Clarendon, Futura, American Typewriter, Baskerville Bauhaus 93, and at least two others I can’t identify. All these fonts have different stress and different contrast, but they all work successfully together. Because this book is all about type, the aim was to make the type easy to read. Here, not only is the shape legible, but the way the designer used the type is also readable. The reader can clearly see every “C” and every “D.” They type is also very legible. The designer needed to pick a font that was highly legible, because children, who aren’t great readers yet, need to be able to recognize every letter. I think the concept is definitely successful. Using multiple fonts to create an animal that kids know shows them a connection to the font and the sound of the animal. In all children’s books about the alphabet, the letter is associated with an animal, so having the animal also made up of that letter is really interesting. For practical use, bars at the top and bottom of the page teach the kids about different type and different sounds of the letter. I think it’s important because the kids might be able to associate a camel with a “C” if they can see that connection, as it’s presented here, it may be easier for them to understand. They also get the added bonus of learning about typography! The color is another important aspect. Because it is a children’s book, the color is vibrant, just like a child, but that concept is carried over to the typography. The type is not shift and pushed on to grid or neatly organized. It’s moving around, some letters are bigger than others, and multiple fonts are used. This further show the character of children and the connection to learning typography. The designer really thought of the connection to children and how to make it easy for them to learn typography.

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