TOMS is an organization that is dedicated to protecting and saving children from disease by providing them with shoes. “One for One” means for every pair of shoes you purchase a pair of shoes goes to a child in need. TOMS is doing their annual sponsorship with charity: water. This year they are supporting the construction of three new wells in Ethiopia. To advertise, inform people and raise money TOMS is selling a special shoe that features the African map.

I’m not sure that TOMS has competition. Of course they are a shoe company, but really they’ve cut out a niche for themselves by making the company a human-rights activist and also environmentally friendly. I guess you could say that they compete with all other environmentally friendly shoe companies such as  Patagonia, Teva, and Sanuk.


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