TOMS

TOMS is an organization that is dedicated to protecting and saving children from disease by providing them with shoes. “One for One” means for every pair of shoes you purchase a pair of shoes goes to a child in need. TOMS is doing their annual sponsorship with charity: water. This year they are supporting the construction of three new wells in Ethiopia. To advertise, inform people and raise money TOMS is selling a special shoe that features the African map.

I’m not sure that TOMS has competition. Of course they are a shoe company, but really they’ve cut out a niche for themselves by making the company a human-rights activist and also environmentally friendly. I guess you could say that they compete with all other environmentally friendly shoe companies such as  Patagonia, Teva, and Sanuk.

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